If you have been on Google Trends lately, you have probably noticed the list of trending searches.
Trending searches are not necessarily new or popular searches. If a search has high volume and also high velocity, it may be a trend. For example, someone who searched for “web design” in June and got a result for Webdesigntuts+ might tell their friends about it, who will then start searching for the same term. As more people search for this term, Google’s algorithms identify it as “trendy,” and add it to the list.
What is Google Trends and why do you need it?
As its name implies, Google Trends is a tool that, using data from the Google search engine, dynamically and visually displays the frequency of themes and search words among users over time and across regions.
It, in a sense, evaluates the popularity of a certain issue over time, in a given location, and even on a specific platform.
There are times when a previously unknown search term begins to trend on Google. This usually happens for one of two reasons:
1) A news story breaks about a topic and suddenly everyone is searching for it.
2) The algorithm for Google is updated, causing an increase in the number of people who search for the term.
When you search for a term that suddenly starts trending, you can’t always tell if it was due to a news story or an update to the algorithm. However, there are some things you can do to find out why.
Why is a specific search term trending?
What does it really mean when something is popular on Google? The answer to both questions is that people want information about it and are searching for answers.
The most popular trending searches right now include “olympic games,” “russia,” “jessica simpson,” “miley cyrus,” “david beckham,” “london 2012,” and many more.
Trying to sell a product that people haven’t heard of or seen before? Trending searches can help you understand what people want and need.
There are a lot of questions on Google Trends, so it might be hard to know where to start.
So yes, what do trending searches mean? To me, it means that if you really want your website to be found by potential customers, make sure that your site uses those keywords in the content or in title tags, or both.